Flutter Entertainment’s (NYSE: FLUT) FanDuel handled 16.6 million wagers for Super Bowl LIX, reflecting a 19% rise compared to the previous year. 

FanDuel, the leading online sportsbook in the US, reported that around three million active customers placed those 16.6 million bets on the major event. During peak times, the operator processed 70,000 bets each minute. The financial implications of Super Bowl wagering on Flutter's first-quarter performance weren't discussed, but general agreement indicates the event had a low-hold outcome for operators due to the Philadelphia Eagles' victory and the total exceeding 48.5 points. Gaming firms preferred the Kansas City Chiefs to secure a victory in a low-scoring match.

"Fans predicted a high scoring game, with the majority picking the Over on the 48.5-point total ahead of kickoff,” according to FanDuel.

The final outcome was Eagles 40 – Chiefs 22, indicating that the top exact score wagers on FanDuel didn’t pay off for those betting. The scores were Chiefs 38 – Eagles 35, and Chiefs 27 – Eagles 24. 

Investors Disregard Super Bowl Results 

The Super Bowl concludes a prolonged period of favorable NFL results for customers that sportsbooks have faced, and it seems the major event followed that pattern. 

Investors appeared indifferent as Flutter finished slightly up on Monday, while DraftKings (NASDAQ: DKNG) increased by 1.32%. Rush Street Interactive (NYSE: RSI) made a notable move with a 2.41% increase on higher-than-usual volume to kick off the week. 

Concerning Flutter's profit, there was a bit of good news in the shape of prop bets. On FanDuel, the most favored choice for MVP of the game among bettors was Eagles running back Saquon Barkley, based on total wagers and handle. He was the most wagered on anytime touchdown scorer, yet he achieved neither goal. 

Regarding Barkley, he was one of the selections in an eight-leg same-game parlay that allowed a FanDuel customer to transform $10 into a payout of $7,612.63. 

Seems like 'Kick of Destiny 3' was effective. 

The Super Bowl ranks as one of the largest customer-acquisition events in the yearly US sports schedule, and FanDuel has capitalized on the monumental game with its “Kick of Destiny” advertisements. The third version of the campaign showcased Eli and Peyton Manning, ex-Super Bowl champion quarterbacks and endorsers for one of FanDuel’s competitors. 

Eli, a two-time Super Bowl champion with the New York Giants, triumphed in the field goal contest against his elder sibling, and many FanDuel customers favored that result. 

“Almost two million fans made a pick on ‘Kick of Destiny 3’, with over one million picking Eli who each will receive $10 in Bonus Bets,” according to the gaming company.